Companies & Brands
Companies & Brands Articles
What is brand equity? For most people that can seem like a nebulous and subjective concept at worst, and at best it seems like a combination of art and science. It doesn’t help that brand...
Published:
Who says retail is dead? Although the pandemic undeniably cut into traditional store-based sales, many chains continue to thrive, propelled by the easing of COVID-19 restrictions and an opening...
Published:
We’ve all experienced it. You call customer service only to spend 40 minutes on the phone plodding through a cascade of robotic messages instructing you to press this or that number, often...
Published:
Does it matter how the public views a company? Does the reaction to its name drive sales of its products or services higher or lower? Brand experts have considered this question for decades. The...
Published:
To succeed in the U.S. economy, companies must constantly adapt to changing conditions. Though some of the nation’s largest corporations — companies such as General Electric, Exxon Mobil, and...
Published:
As the business world grows increasingly more connected, brands are able to branch out beyond their borders and offer services to consumers around the world. This interconnectedness has allowed some...
Published:
Numerous American companies struggled to stay afloat throughout the COVID-19 pandemic, which reshaped daily life and rendered some types of businesses unable to function. Economists at the Federal...
Published:
The U.S. Securities and Exchange Commission has long required public corporations to disclose the compensation of their top officers. The debate about whether chief executive officers are paid too...
Published:
For many of us, the internet has changed the way that we relate to the most basic items in our home. People spend days searching for the “best” cleaning products, food staples, and toiletries...
Published:
With the COVID-19 pandemic altering nearly every facet of daily life in 2020, many Americans have turned to one of the oldest pastimes in human history — drinking. A study in the Journal of the...
Published:
The Biden Administration recently unveiled its $715 billion defense budget proposal for fiscal year 2022. The administration said this discretionary funding request, if approved, would enhance the...
Published:
Every year, companies do irreversible harm to their public image either by making decisions that hurt their bottom line or by getting caught up in a scandal that tarnishes their image. These...
Published: