Companies & Brands
Companies & Brands Articles
Consumer products can fail to resonate for lots of reasons: struggling to find a niche in a saturated market, failing to introduce innovation or distinctiveness, poor advertising or promotional...
Published:
If you have noticed a decline in the quality of customer service in recent years, you are not alone. The American Customer Satisfaction Index, a cross-industry corporate research organization, found...
Published:
Last Updated:
A recent report found that the world’s 60 largest banks financed $5.5 trillion in deals and loans for the fossil-fuel industry over the last seven years, dating from the historic Paris climate...
Published:
Effective company slogans possess an artful blend of catchiness, brevity, and memorability. Condensing a brand’s essence into a handful of words, these slogans act as magnets for customers....
Published:
Theoretically, buying insurance should provide financial protection against a specified loss. On one side of the contract, the customer pays a premium to the insurance company over time in exchange...
Published:
Amazon is considered one of the best-run companies in the world with an all-encompassing business model, but it did not get there without a few missteps along the way. Originally the brainchild of...
Published:
The steakhouse is a great American culinary institution, and such places have never been more popular. Steak-centric chains both extravagant (Ruth’s Chris, Fleming’s) and bargain-priced (Outback,...
Published:
Despite seemingly being the way of the future, the electric vehicle industry is not an easy one. Rivian, which had a very promising IPO in November of 2021, has seen its stock plummet from $129.95 to...
Published:
The United States has long held the status as one of the most innovative countries in the world. This fact can be in part attributed to public funding of research and development projects. The U.S....
Published:
In the world of advertising and marketing, there is likely nothing more important than brand loyalty. There are products that, no matter what they advertise or what changes with their product line, a...
Published:
Corporations in the U.S. economy — both foreign and domestic — have forked out $96 billion since 2000 in U.S. penalties for price fixing and other anti-competitive actions in more than 2,000...
Published:
The COVID-19 pandemic was a historically major shock to the U.S. economy, accelerating market trends by several years and adding an unprecedented level of uncertainty to the global business...
Published:
The COVID-19 pandemic was a historically major shock to the U.S. economy, accelerating market trends by several years and adding an unprecedented level of uncertainty to the global business...
Published:
It can take years for a company to build a good reputation, and just one misstep to ruin it. Businesses lose a positive image for a variety of reasons: bad customer service, shoddy merchandise,...
Published:
Some of the most favored companies offer high-quality and innovative products, prioritize customer service, operate ethically, and in some cases speak up on some political or social issues. To...
Published: