Stocks: (F)(MSFT)(SIRI)
Microsoft CEO Steve Ballmer is from Detroit. But, the software company’s plan to help Ford put services like e-mail into cars seems a bit off.
The new system will allow Ford customers to have hands-free wireless and to get e-mail and download music. The plan is that all Ford vehicles will eventually have the service.
Boeing tried to set up a similar service for planes, but that one did not work. Of course, someone else would be flying the planes while passengers are online.
The problem with the new joint venture is that services like Sirius already cover most of the music portion of the program. Cell phone companies already offer hands-free service.
Who is going to read e-mail while driving and live to tell about it?
Nice product. Limited market.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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