Apple’s Stock Too Expensive on Sell-Off Threat

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By Douglas A. McIntyre Updated Published

Quick Read

  • Apple’s stock prices faces major challenges.

  • Among these is its business in China, which has slowed recently with competition.

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Apple’s Stock Too Expensive on Sell-Off Threat

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Apple Inc. (NASDAQ: AAPL | AAPL Price Prediction) is the world’s most valuable company based on its market cap. Based on trouble in China alone, its stock is way too expensive.

Apple is worth $3.58 trillion as its shares have risen 28% in the past year, which is about as much as the Nasdaq. That’s just ahead of surging Nvidia Corp. (NASDAQ: NVDA), which has a market cap of $3.33 trillion.

The primary challenge to Apple is its performance in China. It has struggled in a country that has almost 1 billion smartphone subscribers. That is almost three times greater than the U.S. figure.

Ming-Chi Kuo, an analyst of China’s TF Securities, recently wrote “In December 2024, overall smartphone shipments in China were about flat vs. those in December 2023; however, iPhone shipments dropped by about 10–12% YoY, reflecting a continued slide in Apple’s Chinese market share.” He also reported that Apple has been “cautious” when talking with its Chinese suppliers.

Apple’s challenge is deepened by a level of competition it does not have anywhere else in the world. According to a report by tech research firm Counterpoint, Apple’s market share is below that of China-based Vivo, Huawei, Xiaomi, Honor, and Oppo. There is little evidence that the company has gained ground on any of these. Last year, CEO Time Cook said China was “critical” to his company’s future during a speech on a trip there.

Apple’s quarterly numbers show its China struggles. Its global revenue rose 6% year over year to $94.9 billion. “Greater China” revenue was flat at $15 billion.

The company has two other primary challenges. The first is iPhone sales overall. The next quarter that it reports will have Apple 16 sales for the entire period. In the prior reported quarter, the iPhone 16 was not available.

Finally, the company’s first push into AI is its “Apple Intelligence” product. While it improves some iPhone features, it is not a major step forward. And, it will not add to enterprise sales the way it has already at Amazon.com Inc. (NASDAQ: AMZN) and Microsoft Corp. (NASDAQ: MSFT), which offer a wide range of products to corporate customers,

Apple’s revenue faces too many challenges and has too few opportunities for growth. That points to a stock sell-off when it posts its next set of numbers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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