Apple’s (NASDAQ: AAPL) extraordinary earnings and the size of its iPhone sales helped move its market cap well above $400 billion. The press constantly reminds readers that this is greater than any other pubic company, with the possible exception of Exxon Mobil (NYSE: XOM), the world’s largest oil company. The success of the iPhone, iPad and Mac make it easy to forget that other, older hardware technologies have generated more revenue than Apple and were worth much more in terms of the contribution to market value.
The case for the extraordinary value of Apple’s share is straightforward. It had revenue of $46.3 billion in the last quarter, up from $26.7 billion in the same period a year ago. Net income was $13.1 billion, an increase from $6 billion. The strength of those numbers is compounded by their rapid growth rates. Apple probably has passed Hewlett-Packard (NYSE: HPQ) as the largest tech firm in the world by sales.
There have been other, and probably more remarkable, technologies than Apple’s hardware and software, which make the company’s results less impressive.
The sales of Windows-based PCs, a product which is now viewed as nearly ancient, are still about 400 million a year. It is hard to calculate how many of these have been sold since they were first introduced in 1980. It is probably 6 billion or more. In addition to what companies like Dell (NASDAQ: DELL) and HP have made on that business, the Windows revenue of Microsoft (NASDAQ: MSFT) has to be added. The figure is certainly close to $1 trillion.
The video game console and software-based games also would have to be contenders to the sales of Apple’s products. Sales of the Sony (NYSE: SNE) PlayStation are above $200 million and growing. Add to that the sales of the Microsoft Xbox and Nintendo Wii. The total of all of these has to be $600 million or more.
Apple’s numbers may be stunning, but they are not as stunning on a second look when compared to other technology products, the success of which are almost forgotten.
Douglas A. McIntyre
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