Microsoft (NASDAQ: MSFT) has had trouble in its efforts to get app developers to build products for its Windows mobile OS. Most developers continue to focus on the Apple (NASDAQ: AAPL) apps which run on iPhones and iPads. These developers have been attracted to a lesser extent by the immensely popular Google (NASDAQ: GOOG) Android platform. The Microsoft problem extends to Nokia (NYSE: NOK) which has decided to launch a number of phones in a joint venture with Microsoft. Microsoft and Nokia have decided to make an investment in the app market, but it is very small. According to Slash Gear,
Microsoft and Nokia have jointly committed up to €18m ($24m) to train and support app developers as part of the new AppCampus program, though the cash will go to Symbian and S40 coders as well as Windows Phone. The new fund will support the freshly established mobile application development program at Aalto University in Finland, “to create a new generation of self-sustaining mobile startups” as well as ensuring that Windows Phone and the other platforms hopefully don’t go without key titles in future
That is a pittance compared to what it will take to get the worldwide development community to build apps for a mobile OS which has had little adoption.
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