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Apps & Software

Apple’s Share of U.S. Smartphones Drops

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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apple-logo
Courtesy of Apple Inc.
Apple Inc.’s (NASDAQ: AAPL) share of the smartphone market in the U.S  continued to drop, as Samsung’s continued to grow. According to new data from comScore, Apple’s shares in March was 41.4%. In December, the figure was 41.8%. Samsung’s grew from 26.1% to 27%.

Apple’s problems in the U.S. have been ongoing, as the iPhone has slipped from being the wildly popular leader in the industry to one which is constantly challenged by Samsung’s Galaxy product line. Apple is expected to release the iPhone 6 later this year.

Apple has already lost the battle for operating systems. According to comScore analysts:

Android ranked as the top smartphone platform in March with 52.2 percent market share (up 0.7 percentage points from December), followed by Apple with 41.4 percent, BlackBerry with 2.7 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.2 percent

Android has been adopted by Samsung, HTC, LG, Lenovo, Motorola and virtually all of the other large smartphone manufacturers

READ MORE: Apple Needs More Buzz

Google Inc. (NASDAQ: GOOG) dominated the smartphone app market, with the only challenge coming from Facebook Inc. (NASDAQ: FB). According to comScore analysts:

Facebook ranked as the top smartphone app, reaching 75 percent of the app audience, followed by Google Play (51.8 percent), Google Search (49 percent) and YouTube (48.8 percent).

Google had a number of other apps on the comScore list of the top 20 as measured in March. These included Google Maps, Gmail, and Google+.  Apple had two apps on the list — iTunes and Maps. Yahoo! Inc. (NYSE: YHOO) had two–its stock market product and its weather app. Twitter (NASDAQ: TWTR), Instagram, and Pandora also made the top 20.

READ MORE: Apple’s Free Shipping

Methodology: MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device

Top Smartphone OEMs
3 Month Avg. Ending Mar. 2014 vs. 3 Month Avg. Ending Dec. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Dec-13 Mar-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.8% 41.4% -0.4
Samsung 26.1% 27.0% 0.9
LG 6.6% 6.7% 0.1
Motorola 6.7% 6.4% -0.3
HTC 5.7% 5.4% -0.3
Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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