Apple Seeks More Buzz

By Trey Thoelcke Published May 2, 11:50AM EDT

Follow 24/7 Wall St. on Google

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

For more than a decade, Apple Inc. (NASDAQ: AAPL) was at the forefront of innovation as its products revolutionized their markets. Apple remains one of the nation’s most reputable companies. But it is clear that its product introductions have slowed down, each one seemingly less revolutionary than the last. Once the clear leader in such fields as smartphones and tablet, Apple now faces more competition than ever before.

Maybe that is why Apple is searching for a new Buzz Marketing Manager. According to the job summary posted:

This new Buzz Marketing role is primarily responsible for constant and compelling exposure of Apple products with high-profile users, especially those in film and television. The position also supports key iTunes and Apple Retail initiatives. The position reports to the head of worldwide Buzz Marketing and keeps aligned with PR, Marketing, Apple Retail and iTunes.

ALSO READ: Apple Tops List of World’s Most Valuable Brands

The ad also says the ideal candidate must have extensive experience in the entertainment industry and a proven understanding of the inner workings of TV and film.

It used to be that Apple had no problem getting its products featured in movies and on TV. Supposedly it never had to pay for the exposure. But with rivals like Samsung willing to pay millions of dollars in advertising and marketing, Apple seems to be feeling the pressure — and to be looking for help from celebrities.

Apple shares are up about 7% year to date, compared to about 3% for the S&P 500.

ALSO READ: The 15 Highest-Paying Companies in America

About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.