New Google Maps Remembers Where You’ve Been

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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In another example of how “Big Brother” has rapidly moved into the world of tech, Google Inc.’s (NASDAQ: GOOGL) new Maps product can tell you where you have been. But it cannot tell you where you are going, at least not yet.

As the new feature was released, Gerard Sanz, Product Manager of the Google Maps division, wrote:

Have you ever wanted a way to easily remember all the places you’ve been — whether it’s a museum you visited during your last vacation or that fun bar you stumbled upon a few months ago? Well, starting today, Google Maps can help. We’re gradually rolling out Your Timeline, a useful way to remember and view the places you’ve been on a given day, month or year. Your Timeline allows you to visualize your real-world routines, easily see the trips you’ve taken and get a glimpse of the places where you spend your time. And if you use Google Photos, we’ll show the photos you took when viewing a specific day, to help resurface your memories.

The new product can only be seen by the user, although the data has to be housed by Google, or the process of recalling past activity could not work. But Google offered comfort:

Your Timeline is private and visible only to you; and you control the locations you choose to keep. This means you can easily delete a day or your full history at any time. You can edit any place that appears in Your Timeline, including removing a specific location or giving a frequented spot a private name like — Mom’s House or My Favorite Running Spot. This spot will then appear right in Google Maps when you’re logged in.

For the paranoid, Your Timeline gives Google more information to target marketing messages. Or worse, the data might be subpoenaed by some law enforcement group that wants to track your movement and locations. Under several circumstances, “private” may not be private at all.

However, for people who cannot remember where they have been, Your Timeline is a perfect solution.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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