Could GM Get Chrysler Cheap

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By Douglas A. McIntyre Published
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DaimlerChrysler’s (DCX) unions are objecting to the company selling its US arm, Chrysler, to private equity interests. Labor representatives hold half the seats on the DCX board, and it appears to be their view that Cerberus Capital, Blackstone Group, and Centerbridge Partners, all of which are looking at Chrysler, would cut the company into parts. Such a maneuver would make financial sense. Operations such as Jeep may be worth much more alone than they would as part of the entire Chrysler operation.

All of this may play into the hands of GM (GM), the only large car company that has expressed any public interest in Chrysler. It could cut management, product development, and marketing costs and it is in a good position to negotiate with the UAW. All three of the US car companies will begin talks for their next labor contract in September of this year. The UAW understands that it may not be able to keep all of its jobs, but private equity firms have little to lose by cutting as many blue collar jobs as possible or, perhaps even closing some of the money-losing parts of Chrysler.

GM cannot afford to turn its back on the UAW because a prolonged strike could hurt its turnaround plans. And that may give it an odd advantage in getting Chrysler at a fair price.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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