Daimler: Beggars Can’t Be Choosers

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By Douglas A. McIntyre Published
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Late word from Germany is that DaimlerChrysler (DCX) will not let just anyone buy its Chrysler auto unit. The Wall Street Journal speculates that Daimler management will want to share technology with its US unit in the event that a sale goes through. He needs the new buyer’s cooperation.

That probably isn’t the real reason. Daimler chief Dieter Zetsche has a bunch of labor members on his supervisory board. They think, and are almost certainly correct, that if a private equity operation like Cerberus Capital Management or Blackstone Group gets its hands on the company, they will break it into pieces. They might even close units that don’t make money.

Canadian car parts company, Magna International, is also considered a likely bidder. But, since it gets business from Ford (F) and GM (GM), it is very difficult to see how it could own Chrysler without conflicts of interest.

The dark horse among potential bidders still has to be GM. If it can cut a proper deal with the UAW to take some workers out of a merged company, the economies of scale would work in its favor. It would be, once again, the largest car company in the world, by far. GM could certainly share technology with Daimler, which would become a producer of high-end cars and trucks.

GM management says that it is more important to them to be profitable than to be bigger than Toyota (TM). But, the GM board has to know at some level that if the company keeps getting smaller, it will be neither.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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