Shares in Ford (F) And GM (GM) Collapse

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By Douglas A. McIntyre Published
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The wheels finally came off in Detroit. GM (NYSE: GM) is down 8% to $19.13, a new 52-week low. The stock bounced around that level in late 2005 and early 2006 when there were rumors of a bankruptcy.

Ford (NYSE: F) is off almost 10% to $5.15, well below levels the stock hit when Chapter 11 rumors were in the media.

It has finally occurred to Wall St. that the two companies will not have profitable North American operations in 2009, as they had planned. It may well be that they will not be profitable at all, ever. The dynamics of the business have turned so profoundly against the companies that they may never be able to be changed.

Rising oil and rising metal prices are destroying the domestic car industry. Lehman Brothers says that increasing commodities costs will add over $350 to the cost of each car. Gas, heading above $4, will fracture the sales of the big profitable SUVs and pick-ups, driving the few buyers left into small, less profitable sedans.

Car loan interests rates are not coming down. Banks won’t pass along what the Fed is giving them. The recession, which has already begun and is deepening, will keep buyers out of car dealers for months to come.

When the UAW contracts were settle, plants were closed and tens of thousands of workers were bought out or fired, the industry cut itself to its core. Any more cuts and the businesses will disappear down their own throats.

At a market cap of under $12 billion, Ford is almost worthless. GM is the same at $11 billion.

The US car companies are, to a large extent, lost. They may make money overseas but they have ceased to the rulers of the market where they were founded and made their bones.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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