Cars and Drivers
GM (GM) King Of Online Marketing, Chrysler Plays Joker
Published:
New research out reveals that GM (NYSE:GM) has made a sharp and powerful turn to the internet for marketing. A new comScore survey shows that in January, GM delivered nearly 1.7 billion ads and reached over 102 million unique viewers.
Toyota (NYSE: TM) took second place with almost 1.4 billion display ads, followed by Ford (NYSE: F) at slightly less than 1.1 billion.
Chrysler had better hope that the internet is a bust as a medium for selling cars. It delivered only 124 million impression, less than 10% of Toyota’s total.
No one with a PC wants to own a Chrysler anyway.
Douglas A. McIntyre
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