GM (GM) Pays People To Take SUVs

Incentives for buying SUVs and pick-ups are getting so large that soon the car companies will pay customers just to clear out inventory.

GM (GM) announced another round of cash-back deals, some as high as $6,000, to get people into showrooms to buy light trucks. According to Reuters, GM’s incentives follow Ford Motor Co’s (F) announcement this month that it would offer employee pricing rebates on full-size F-Series trucks."

It is a good deal, really. For a driver who uses 30 gallons of gas a week pumping in $4 fuel, the incentive pays for fill-ups for a year. Assuming that person would drive a tiny car and spend $50 a week on gas, the SUV driver is getting the equivalent of two years to offer driving a Camry. Unless he walks, or rides a horse or bike.

Once again, GM has come up with something brilliant.

Douglas A. McIntyre