Saving The Car Industry One Sale At A Time (GM)(F)

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By Douglas A. McIntyre Updated Published
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Ford1John Dingell and other slippery congressmen and governors who get free meals and martinis from car company lobbyists went to the Federal Reserve and begged for $10 billion to help GM (GM) finance a buyout of Chrysler. All they were asking for was capital to help put 60,000 people out of jobs as part of the consolidation.

The federal government stiff-armed them. It would not look good to be an agent of increasing unemployment.

But, there is another alternative.

The Treasury still has some of the $700 billion that Congress gave it left and the Fed has the right to pass out money to non-banking entities. That means there is still capital floating around which has not been committed.

One of the most popular programs for helping people stay in their homes is to reset the value of mortgages by bringing down interest rates or decreasing monthly payments. An auto industry bailout might take a page from that.

Detroit and its peers from overseas can only hand out so much money to people who want cars. Most offer zero rate financing and "cash back" to folks who can still afford a new set of wheels. None of this was enough to keep GM from losing 45% of its vehicles sales last month or Ford (F) from losing 35%.

If the auto industry is still an essential part of American manufacturing, and the government wants to find a way to aid it, the money could go directly to helping the car buyers and not the car companies.

Giving every person who buys a new vehicle $5,000 from the federal government may seem like socialism at its most magnificent, but it would almost certainly stimulate sales without giving a bone-headed auto executive like Robert Nardelli direct access to capital for his private plane. A car-buyer assistance package would not be any more counter to capitalism than giving banks money to keep them from faltering.

What would it cost? Fifty million dollars for every 10,000 vehicles sold. In October, the entire domestic market did not represent close to 900,000 sales Moving that up by 100,000 extra units would have made a remarkable difference.

Who would not like a new car? Some of those dreamers could actually buy one with a little help.

Douglas A. McIntyre 

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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