Toyota Will Pay $16 Million Fine, But Guilt Gets Dodged

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By Douglas A. McIntyre Published
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According to many media sources, Toyota Motor Corporation (NYSE: TM) will pay the $16.4 million penalty levied on it for not disclosing sticking pedal information which eventually caused the company to recall millions of its cars. The odd part of its acceptance of the fine is that Toyota will not admit that it did anything wrong. The payment will not help the firm’s other legal problems which are likely to be dominated by a number of class action suits.

The Transportation Department has been beaten up by  Congress for its tardiness in discovering the Toyota problems and doing less than it should have once it was aware of them. There has been a great deal of disappointment that the agency did not fine Toyota more, but the $16.4 million fee is capped by law. If it were not , Transportation says the penalty would be over $1 billion. So, the rules are the rules.

The public and members of Congress who are already angered by the Transportation Department’s sloth will be critical of the settlement because Toyota will dodge admitting  guilt. And that criticism is warranted, unless the Department rejects the payment of the fine as being both too little and also too forgiving to Toyota’s image.

Toyota sales have already rebounded, in part because of incentives. The federal government is doing nothing to impede the world’s No.1 car company from being one of the leading vehicle companies in the US again. And, it shows how poorly the Transportation Department has handled the problem.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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