Audi Chief Has Ambitious Plans

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By Trey Thoelcke Published
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One more luxury car maker has made fantastic claims about future growth. BMW, Mercedes, Lexus, Infiniti, Acura and Porsche all believe their sales will skyrocket by the end of the decade. Either the global luxury car market will grow by high double digits between now and 2020, or some of the companies are wrong.

Audi is the latest of these manufacturers to make aggressive claims. Its chances are as good as those of any of its competitors. In the United States, Audi sales have outpaced most other luxury cars. New designs and a fleet of cars, all of which have all-wheel-drive, have appealed to the American market. Audi also believes it has growing demand in the extremely crowded Chinese car market, now the largest in the world.

According to Reuters:

Volkswagen unit Audi’s chief executive said on Tuesday he aims for the premium brand to sell more than 2 million vehicles a year by 2020.

Rupert Stadler wants to make Audi, which delivered about 1.3 million Audi-branded cars in 2011, the world’s largest maker of premium cars no later than 2020, overtaking BMW.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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