Cars and Drivers
Will Forced Price Cuts Affect Tata's Luxury Car Sales in China?
Published:
Last Updated:
Tata acquired its Jaguar Land Rover subsidiary from Ford Motor Co. (NYSE: F) in 2008 for $2.3 billion. The new Jaguar and Land Rover models are among the most appealing cars in the U.S., according to research firm J.D. Power’s latest APEAL study. The Jaguar brand was ranked second and the Land Rover brand was ranked fourth.
Sales of Jaguar and Land Rover vehicles in China rose 61% year-over-year, and 30% of all Tata’s sales in the quarter were due to the two luxury brands. The two brands’ success in China could be threatened, though, by recent Chinese government investigation into Jaguar Land Rover’s pricing policies.
Tata cut prices by up to 19% on two Land Rover SUVs and one Jaguar sports car in a preemptive move ahead of a demand from China’s National Development and Reform Commission. Tata hopes that this will forestall even more severe mandated price cuts. According to The Wall Street Journal, the price of a Range Rover Sports 5.0 V8 has dropped from 1.89 million yuan (a stunning $305,000) compared with just $87,000 in the U.S.
China imposes a tariff on all vehicles sold in the country that are not at least partially assembled in the country. A Model S from Tesla Motors Inc. (NASDAQ: TSLA), for example, carries a base price of around $94,000 in the United States compared with the equivalent of $121,000 in China.
Tata is more dependent on China for sales of its luxury vehicles than is Tesla or certainly Ford. A new Jaguar Land Rover manufacturing facility will open in China by the end of this year, and that will once again boost margins for the luxury vehicles to a point where the recently announced price cuts won’t matter much.
ALSO READ: Why Analysts Keep Chasing Tesla Higher
After two decades of reviewing financial products I haven’t seen anything like this. Credit card companies are at war, handing out free rewards and benefits to win the best customers.
A good cash back card can be worth thousands of dollars a year in free money, not to mention other perks like travel, insurance, and access to fancy lounges.
Our top pick today pays up to 5% cash back, a $200 bonus on top, and $0 annual fee. Click here to apply before they stop offering rewards this generous.
Flywheel Publishing has partnered with CardRatings for our coverage of credit card products. Flywheel Publishing and CardRatings may receive a commission from card issuers.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.