Cars and Drivers

Will Forced Price Cuts Affect Tata's Luxury Car Sales in China?

Jaguar F-type 2014
Jaguar Land Rover - Tata Motors Inc.
India’s Tata Motors Ltd. (NYSE: TTM) posted a solid earnings beat on Monday and the company’s stock rose 7.5%. Tata’s sales in its home country have been lagging, but its luxury vehicle sales are booming in China.

Tata acquired its Jaguar Land Rover subsidiary from Ford Motor Co. (NYSE: F) in 2008 for $2.3 billion. The new Jaguar and Land Rover models are among the most appealing cars in the U.S., according to research firm J.D. Power’s latest APEAL study. The Jaguar brand was ranked second and the Land Rover brand was ranked fourth.

Sales of Jaguar and Land Rover vehicles in China rose 61% year-over-year, and 30% of all Tata’s sales in the quarter were due to the two luxury brands. The two brands’ success in China could be threatened, though, by recent Chinese government investigation into Jaguar Land Rover’s pricing policies.

Tata cut prices by up to 19% on two Land Rover SUVs and one Jaguar sports car in a preemptive move ahead of a demand from China’s National Development and Reform Commission. Tata hopes that this will forestall even more severe mandated price cuts. According to The Wall Street Journal, the price of a Range Rover Sports 5.0 V8 has dropped from 1.89 million yuan (a stunning $305,000) compared with just $87,000 in the U.S.

China imposes a tariff on all vehicles sold in the country that are not at least partially assembled in the country. A Model S from Tesla Motors Inc. (NASDAQ: TSLA), for example, carries a base price of around $94,000 in the United States compared with the equivalent of $121,000 in China.

Tata is more dependent on China for sales of its luxury vehicles than is Tesla or certainly Ford. A new Jaguar Land Rover manufacturing facility will open in China by the end of this year, and that will once again boost margins for the luxury vehicles to a point where the recently announced price cuts won’t matter much.

ALSO READ: Why Analysts Keep Chasing Tesla Higher

The Average American Is Losing Momentum On Their Savings Every Day (Sponsor)

If you’re like many Americans and keep your money ‘safe’ in a checking or savings account, think again. The average yield on a savings account is a paltry .4%1 today. Checking accounts are even worse.

But there is good news. To win qualified customers, some accounts are paying more than 7x the national average. That’s an incredible way to keep your money safe and earn more at the same time. Our top pick for high yield savings accounts includes other benefits as well. You can earn a $200 bonus and up to 7X the national average with qualifying deposits. Terms apply. Member, FDIC.

Click here to see how much more you could be earning on your savings today. It takes just a few minutes to open an account to make your money work for you.

1 https://www.fdic.gov/national-rates-and-rate-caps

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.

AI Portfolio

Discover Our Top AI Stocks

Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.

You can follow him investing $500,000 of his own money on our top AI stocks for free.