What the Norway clip attempts to do is what the Consumer Reports review did not do. Featuring a driver who has to work in remote and snowy parts of the country, and sometimes drives to the city, it shows the Model S can be counted on to work perfectly all the time. Its four-wheel drive feature allows it to operate safely over harsh terrain. The driver can heat his car remotely from a snow-capped mountain and check its battery charge with an app at the same time. On the way into the city, the Model S can be charged in the time it takes the driver to have a cup of coffee. He even finds a Tesla Supercharger in an area where it makes no economic sense for the electric car company to have one.
On the way into the city, the Tesla S can travel in the bus lane. Apparently, Norway gives electric car drivers this privilege. Another advantage is that a Tesla can be parked for free. And, in that free parking space, the Model S can be charged by the electricity in a Norwegian home.
Tesla has begun to support the image it has created, even though the image has needed no support up until recently. The perfect car does not need any promotion, beyond how well it works in Norway, far from the electric car company’s critical markets in the United States and China.
Drive a Tesla Model S in the snow and see just how reliable the car is, based on one driver’s opinion. One driver, Tesla management learned, is not enough.
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