Most Valuable Brands 2016, tech holds almost all the top spots, with Google (NASDAQ: GOOG) and Apple (NASDAQ: AAPL) in the lead. There are several auto company brands on the list led by Toyota (NYSE: TM) and BMW
Toyota is in 28th on the list with a brand value of $29.5 billion. BMW holds spot 33rd place at $26.3 billion. It is an odd pairing. Toyota swaps the lead from year to year among cars made worldwide with tattered VW. Each makes about 10 million cars. BMW is the largest independent luxury car company in the world.
Luxury brand Mercedes, BMW’s primary rival, hits the list in 39th place at $22.7 billion. It is interesting that luxury brands, for the most part, top those of mass manufacturers.
Honda (NYSE: HMC) makes the list in 74th place with a brand value of $13.2 billion, followed immediately by Ford (NYSE: F) at $13.1 billion. Ford is the first U.S. car brand on the list.
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The last car brand on the list is Nissan in 92nd place with a brand value of $11.5 billion.
The tally–2 German, 3 Japanese, 1 American.
Methodology:
The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year.
This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent.
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