US Car Companies Face Volkswagen Onslaught

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By Douglas A. McIntyre Published
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US Car Companies Face Volkswagen Onslaught

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Presumably, Ford and General Motors need to create a large lineup of electric vehicles (EVs) to take on Tesla. However, Tesla may not be their primary competitor in a year or so. Volkswagen could end up as the global EV leader, edging ahead of Tesla and the balance of the industry.
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InsideEVs recently reported that Volkswagen sold 310,000 EVs in Europe last year, compared to Tesla’s 170,000. Given how broad Volkswagen’s presence is in Europe, that spread likely has improved in the German automaker’s favor.
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However, Volkswagen has not had a major sales footprint in the United States. If, however, it can get to market with a broad array of EVs ahead of American car companies, that could change.
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Volkswagen’s financial arsenal is such that it can match, if not top, GM and Ford for capital costs to build EVs. It faces the same microchip shortage as the others, so none may be able to have explosive sales for months.
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According to InsideEVs, Bloomberg Intelligence believes Volkswagen will end up at the top of the EV pyramid. If that is true, the investments GM and Ford have made will net modest returns at best.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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