Zecco finished last in the Barron’s survey of online brokers.
Brokers were ranked on eight criteria from range of offerings to research to customer service and costs. The top brokerages, TD Ameritrade and optionsXpress. received four stars. Zecco got the lowest total–two. Zecco got especially poor ratings for trading technology, research offerings, and portfolio analysis. Given that Zecco’s service is "free" up to twenty trades a month, this should not come as much of a surprise.
Nonetheless, it is not exactly good news for Zecco.
Douglas A. McIntyre
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