What Societe Generale’s Funding Says About Value Of Big American Banks

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By Douglas A. McIntyre Published
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After booking billions of dollars in losses because of actions by a rogue trader and write-offs in its CDO portfolio, Societe Generale went to the market with a rights offering for almost $8 billion. It had to price the package at a 39% discount to where its stock had closed the previous day. ”It’s a very, very low price. We were not expecting such a discount. It reflects the lack of demand in the market,” one Paris-based share dealer at a foreign bank said according to the FT. It is the kind of haircut which is closer to having your head cut off by the barber.

It also speak volumes about what will happen if big US money center banks and brokerage houses have to go back to the market for money this year. The value of LBO debt on the balance sheets of these firms is falling. As The Wall Street Journal points out "nervous buyers also have retreated in recent days from the market for securities backed by student loans and municipal bonds." All of that has raised the very real possibility of another round on bountiful write-offs this year and the need for more capital at American financial institutions.

If Citigroup (NYSE:C) had to offer 39% off to get more money, the price point would be below $16, down from its current price of $26 and its 52-week high of $55.55. Merrill Lynch (NYSE: MER) would have to go all the way down to $32 from $52 now and a 52-week high of $95.

American banking stocks, on sale for a third of what they fetched a year ago. What a sad state of affairs.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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