If you want to make CEOs look like buffoons, ask them questions with obvious answers and see if the get them wrong.
According to Reuters: "Chief executive officers of companies listed on the New York Stock Exchange believe that meeting and exceeding customer expectations will help drive sustainable growth in the future, according to a new report." So, perhaps poor customer service is bad for business, right?
The NYSE (NYX) was able to get 240 CEOs to answer a questionnaire and more than half of them said that they were budgeting more for customer service next year. It is not clear what else they plan to spend more money on.
The survey also found that most CEOs feel that "Treating people right, listening to their ideas and being a compassionate CEO is what is required today, not the executive who sees only the bottom line."
We might have guessed that would be the answer.
Douglas A. McIntyre
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