Lemonade Enters the Market With a Bang

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By Chris Lange Published
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Lemonade Enters the Market With a Bang

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Lemonade Inc. (NYSE: LMND) entered the market with a bang on Thursday. The shares went out well above the expected price: at $50.06, after pricing its 11 million shares at $29 apiece. There is an overallotment option for an additional 1.65 million shares. At the $29 price point, the entire offering was valued up to roughly $366.85 million.

The underwriters for the offering are Goldman Sachs, Morgan Stanley, Allen, Barclays, JMP Securities, Oppenheimer, William Blair and LionTree.

Lemonade is an insurance company that is looking to leverage technology, data, artificial intelligence, contemporary design and behavioral economics. This company offers homeowners and renters insurance in the United States, as well as contents and liability insurance in Germany and the Netherlands, through its full-stack insurance carriers.

The company’s goal is to replace brokers and bureaucracy with bots and machine learning, aiming for zero paperwork and instant everything. Lemonade gives excess premiums to nonprofits selected by its community during its annual Giveback. Lemonade is currently available for most of the United States, Germany and the Netherlands.

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Lemonade said it intends to use the net proceeds from this offering for general corporate purposes, including working capital, operating expenses and capital expenditures.

Shares of Lemonade traded up more than 88% at $54.64 on Thursday, in a range of $49.02 to $54.74 on the day thus far. More than 5 million shares had moved as of noon Eastern.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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