America’s Most Respected Company

By Douglas A. McIntyre Published May 25, 10:30AM EDT

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America’s Most Respected Company — © Scott Olson / Getty Images

Once a year, polling service Harris issues the most highly regarded measure of corporate reputation. Recently, this has become a joint venture with media company Axios. The list of 100 has been posted for 20 years. (These are America’s 25 thriving industries.)
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The poll is called “The 2023 Axios Harris Poll 100 reputation rankings.” The universe polled 16,310 Americans between March 13 and March 28. First, the poll determines the 100 most visible companies in the United States. People are then asked which two companies have the worst reputations and which have the best. Companies receive a score between 100 and 0.
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Patagonia, a relatively small company, tops the list. It posted a score of 83.5. Patagonia mainly sells outdoor clothing. A trust holds it, some of the values of which are supporting efforts to halt climate change and protecting land. These include the Everglades and several rivers. Patagonia was founded in 1973 and has an estimated revenue of $1.5 billion.
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Patagonia was followed by big-box retailer Costco with a score of 82.1, John Deere at 82.0, Trader Joe’s at 81.7 and Chick-fil-A at 81.4.
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This year, the Trump Organization is at the bottom of the list with a score of 52.9. The company owns about 500 companies, about half of which have the Trump name. Donald Trump, the former U.S. president, and his family are the owners. The most well-known of these are its real estate holdings.

The New York State Attorney General and the Manhattan District Attorney are investigating the Trump Organization. Its former chief financial officer, Allen Weisselberg, pleaded guilty to several felonies, including criminal tax fraud and grand theft.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.