Ford’s (F) new F-150 pick-up has to do well for the car market to have any kind of real comeback in the US. It is the company’s top selling vehicle and has a high profit-per-unit.
According to data out of Texas, which is where one of every seven pick-ups in the US is sold, Toyota (TM) is making a mess of things for US car companies. Toyota full-sized pick-up Tundra’s Texas market share "soared 79 percent, while competitors’ shrank by 5 percent, said market-research firm R.L. Polk & Co."
Bloomberg writes "Ford’s F-Series fell to 31.9 percent of the Texas market through Sept. 30, down 5.5 percentage points from a year earlier, while GM’s (GM) Silverado was little changed at 26.7 percent and Dodge Ram rose 1.4 points to 19.8 percent."
If Toyota keeps it up across the country, that rebound in Ford F-150 sales may be a long time coming.
Douglas A. McIntyre
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