December Car Sales: The Achilles Heel Of The Auto Bailout (GM)(F)

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By Douglas A. McIntyre Published
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The mathematics of the US car company bailout are simple. At least the car companies say that they are.

Expenses get cut. Labor costs go down to what they are for Japanese auto firms operating in the US. Creditor costs get chopped as debt is traded for equity. The failure of the GMAC debt swap program shows that not everyone will go along with that. The final piece is that suppliers take a haircut.

On the revenue side, things are even less complex.

The US car companies have given Congress a plan that assumes that they will keep their market shares in an industry that will produce at least 12.5 million vehicles sales each year. December sales numbers show that this forecast is flawed.

According to Edmunds, vehicles sales will fall below 13 million for 2008. That is down 17% from 2007. The rate of the drop-off is expected to be closer to 38% in December, which means the fall-off is accelerating. If last month’s numbers are the standard for next year, total vehicles sales could drop below 10 million. While no one wants to believe that is true, no one wanted to believe that the current recession is the worst since WWII. Ford recently told analysts that it expects sales for the industry to drop another 20% to 30% in the first quarter of this year.

The American car industry may be reshaping itself for a world based on wild optimism. If so, the government will be back into the bailout business for much more than the $37 billion the industry is seeking. If two million vehicle sales disappear next year, $50 billion in revenue could go out of the domestic market. US companies have about half of that.

Chrysler’s sales are expected to drop 46% for December. If that holds true for the first quarter of next year, the company is dead. GM (GM) and Ford (F) sales are expected to be off by between 30% and 40%.

The new administration needs to put another $25 billion or more in its auto industry rainy day fund. That is what Detroit will need after its spends the $37 billion it has already asked for. If 2009 shows no recovery, the figures gets even larger.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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