The US Fixes The Car Industry And Plans To Break It Again

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By Douglas A. McIntyre Updated Published
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GM and Chrysler will pay the government back their tens of billions of dollars in loans by 2016 or go bust in the attempt. That is the year that the The White House wants car companies to have their fleets’ fuel efficiencies at 35.5 millions per gallon. The Administration says this will cut fuel consumption by 40%  and cause the economy to realize $130 billion in benefits

There is no way that The White House can prove its figures or critics can disprove them. There are tens of millions of cars on the road and gasoline prices could be $50 a gallon in 2016. The number of variables that go into creating a forecast of financial data six years from now is infinite.

One thing that is certain is that large improvements in fuel efficiency cost the car companies money. This has been true in the past. Analysts say the cost to the industry will be $52 billion for retooling engines and vehicles, and will raise the price of cars by $1,000 each. At least these numbers are based on

a long history of the costs car companies must pay to meet new federal requirements.

The Detroit Free Press reported that “This is the most aggressive fuel economy standard ever set in the United Sates for cars and trucks,” said U.S. Transportation Secretary Ray LaHood. The more aggressive the program, probably the higher the costs.

The American car market is in the very early stages of a recovery. In the last two years, domestic sales were only a little over 10 million vehicles a year. This compares to 16 million in 2005. The expectations for 2010 are for about 12 million cars and light trucks to be sold in US. The modest improvement might have yielded the industry some fairly good profits, but sales incentives that average better than $3,000 per car will hurt the sector’s bottom line considerably.

The environmental movement has applauded the decision to create new fuel-efficiency standards. The White House obviously thinks they are necessary to improve what people pay for a tank of gas. The standards may help decrease US dependence on foreign oil. But, the car industry does not have an extra $52 billion sitting on its “balance sheet” and the financial pressure to meet the standards will be especially hard for weak companies such as Chrysler.

Fuel standards may help consumers and the national economy, but they will leave a still-struggling industry with one more bill to pay.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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