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Cars and Drivers

Ford Expands In China

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By Douglas A. McIntyre Published
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Ford (NYSE: F) plans to increase it production facilities and dealer outlets in China two-fold by 2015. The No. 2 US car firm said it would build a $760 million auto assembly plant in the eastern Chinese city of Hangzhou. Ford has joined the race to gain market share in the People’s Republic where 18 million cars and light truck were sold last year.

But, Ford faces formidable odds. GM (NYSE: GM) and its local joint venture partner SAIC are the market share leaders. Global manufacturing giant VW is not far behind. The rush into China included every major auto firm in the world. The high-end luxury market has attracted BMW, Mercedes, and Audi–each of which believes it can cater to China’s new rich.

The other hurdle in China is that nationwide sales have stalled. First quarter shipments of new cars and light trucks were up only 4.5%. If that level continues, China will rapidly become much less attractive to every manufacturer in the market. Ford may find it has overbuilt.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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