The Car Industry Bloodbath in Europe Worsens

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By Douglas A. McIntyre Published
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Ford (NYSE: F) recently said its losses in Europe last quarter will be three times expectations. The recession that has spread across Europe is that bad. General Motors (NYSE: GM) will post more losses at its Vauxhall and Opel units, which will extend its string of losses by over a decade. The world’s largest car company is locked in a battle with local unions and governments about large factory and personnel cuts. If any industry needs the stimulus dollars meant help throughout the region, it is auto manufacturing.

The signs of trouble for car manufacturers took an even stronger turn toward the worse as Peugeot announced it would close manufacturing facilities and fire 8,000 people. That brings total layoffs from recent downsizing to 14,000 people. The first plant closed will be near Paris, which is at the heart of Peugeot’s market geographically.

Peugeot’s sales have fallen more than most auto firms in Europe, but it is not alone. Even giant Volkswagen has suffered, as has global powerhouse Renault, which is run by Carlos Ghosn, the same man who runs Nissan.

No matter how each large car manufacturer in Europe has set its long-term plans there, on a short-term basis all will have to bring down costs to avoid what could be, in the case of the big companies, hundreds of millions of dollars in red ink. If Peugeot’s decision is any guide, total layoffs among all of the manufacturers will reach into the tens of thousands. National economies cannot afford to lose these jobs, on top of the record high unemployment in most EU countries.

The car company problem shows, once again, the troubling cycle of economic difficulties in most of the nations in the region. Sales drop, losses grow, expense are cut, jobs disappear. Government takes on more of a burden of social services as the tax base erodes. Among smaller industries, the signs may be less easy to follow. In an industry as large as auto manufacturing, though, the trail of layoffs that badly damage EU economies is easier to find.

The fact of the matter is that stimulus programs must attack economic problems in the biggest individual industries. It is accurate to say that money put into growth, which already has hit objections from some quarters, which include Germany, never works at the national level per se. It has to “trickle down” to the parts of the economy that create and preserve jobs. Some of this, economists claim, will come from loans to small business. But for every 10,000 workers cut from a major industry, a thousand new, small businesses would have to be created and survive.

Stimulus is fine in theory, but it only really works if it is targeted enough to reach far into national economies to help the industries where the jobs are now, and not so much where they might be in the future.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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