Tesla Announces Model S Recall

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By Douglas A. McIntyre Published
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If Tesla Motors Inc. (NASDAQ: TSLA) is supposed to make such a superior car, according to the press and the company’s PR, why does it have to recall some of its Model S vehicles? In an announcement apparently first made on Twitter, CEO Elon Musk said the cars had a flaw. It is another bit of information that will undermine the firm’s claims about the superiority of its cars.

The company’s announcement:

 After a careful examination, we have concluded that some Model S vehicles manufactured between May 10, 2013 and June 8, 2013 may contain a defect. Specifically, the attachment strength of the mounting bracket for the left hand latch of the second row seat could be weaker than intended. This reduces our confidence that the left hand seat back will be properly retained in the event of a crash.

As designed, the striker bracket is both bonded and welded to the vehicle body, either one of which would be sufficient by itself. This is consistent with the primary design goal of the Model S, which is first and foremost to maximize safety. However, we discovered that, due to body side alignment adjustments in the factory, the bonded section of the joint was compromised and the welded section of the joint was weakened in some cars.

We do not wish to cause undue alarm, so it is perhaps worth clarifying that:

  • The weld has not actually detached on any car
  • There have been no customer complaints
  • We are not aware of any injuries or near injuries
  • No regulatory agency brought this to our attention

However, given the paramount importance of safety, we would like to reinforce the left striker bracket on cars produced during this period. This work has already been performed on cars that were in the factory, so the recall applies only to cars delivered in mid to late May and early June.

Affected Model S owners will be contacted in the next few days and we will arrange for their car to be picked up, the bracket reinforced and the car returned to their possession. To be clear, the Model S does not need to be brought to our service center by the owner. Tesla will pick up the car at a location of the owner’s convenience, provide a Model S loaner if needed, perform the work and bring the car back to the owner a few hours later.

Apologies for the inconvenience,
Elon

Who would not be alarmed by a joint that was compromised. It seems that joint must be an important part of the car.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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