Tesla May Offer a Pickup to Take On Ford F150

Photo of Trey Thoelcke
By Trey Thoelcke Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Despite limited sales and recent car fires, leave it to Tesla Motors Inc. (NYSE: TSLA) CEO Elon Musk to keep looking forward. He said Tuesday that he wants his company offer a full-size pickup to compete with Ford Motor Co.’s (NYSE: F) best-selling model, the F150.

“That’s the best-selling car in America,” Musk said. “If people are voting that’s their car, then that’s the car we have to deliver.”

Despite three reported fires in Tesla S cars in the past six weeks, Musk feels there is no need for a recall. He is reported to have spoken with owners of all three vehicles that caught fire. No one was hurt, and all of them want replacement Model S cars.

Tesla posted better-than-expected third-quarter results last week, reporting that production increased by 10%, though the electric vehicle company still shipped only about 6,000 cars. Musk has plans to expand sales internationally and to build less expensive models, but those plans will take years to realize. Shares dropped 12% after the announcement.

Musk admitted that a Tesla pickup is probably five years away. First it has to bring out the Model X crossover SUV, which is set to start production late next year. The current Model S sedan has a starting price around $69,000, and the Model X is expected to price in a similar range. A less expensive, mass-market model is still on the drawing board.

But until Tesla can offer a car priced for more average consumers, and until it can ramp up production to satisfy demand, it is unlikely to pose a serious challenge to the big carmakers such as Ford or General Motors Co. (NYSE: GM). GM offers the Chevy Volt, which competes with Tesla cars.

Note that Ford sold 560,000 of the F series pickups in the United States through the first nine months of this year. In that time, Tesla sold a mere 14,000 of the Model S.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618