Did New GM CEO Mary Barra Get Fair Pay at $1.6 Million?

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By Douglas A. McIntyre Updated Published
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New General Motors Co. (NYSE: GM) CEO Mary Barra will get a base salary of $1.6 million. She can make about three times that in total bonuses and other compensation, according to a filing with the U.S. Securities and Exchange Commission. While she becomes a millionaire, is the pay package fair?

GM’s filing, which included new President Dan Ammann, said:

On January 13, 2014 the Executive Compensation Committee of the Board of Directors of the Company (the “Compensation Committee”) approved new compensation arrangements for Ms. Barra and Mr. Ammann. Ms. Barra’s annual cash base salary as Chief Executive Officer will be $1.6 million, and she will participate in the benefit plans currently available to executive officers as described in the Company’s Registration Statement on Form S-1, filed August 18, 2010 and subsequently amended, and as set forth as exhibits to various periodic filings by the Company (the “Benefit Plans”). As additional 2014 compensation she will be eligible to receive $2.8 million under the Company’s 2009 Short-Term Incentive Plan, as amended (the “STIP”). Mr. Ammann’s annual cash base salary as President will be $900 thousand, and he also will participate in the Benefit Plans. As additional 2014 compensation he will be eligible to receive $1.125 million under the STIP.

GM’s retiring CEO made much more last year, and Ford Motor Co. (NYSE: F) CEO Alan Mulally has been one of the highest paid CEOs in America. The GM board would argue that Barra is new, and as a CEO completely untested.

Former GM CEO Daniel F. Akerson made $11.1 million in 2012. He made $7.7 million the year before, and $2.5 million in 2010. While GM was already at the start of its turnaround, the GM board rewarded him for finishing it. GM’s shares actually did poorly from when they began to trade again in November 2010, one of the final signals the company had put its Chapter 11 behind it, through the end of 2012. Shares were down 15% during that period. By comparison, the S&P 500 was up 20%. GM’s board clearly put the turnaround itself over Wall Street’s reaction.

Mulally benefited from the belief in may circles that his performance at Ford made him one of the finest CEOs of the past decade. (Good enough, apparently, that he was a front-runner to take over the top job at Microsoft.) Mulally made $78 million between 2010 and 2012. He may have been helped by the fact that the Ford family continues to dominate the board. Mulally did save their fortune.

The only reasonable evaluation about Barra’s compensation will come two or three years from now, as analysts can look back. In the meantime, Ford needs to at least hold its own in the United State, make up for lost ground in China, the world’s largest car market, and solve the problem of hundreds of millions of dollars in losses in Europe.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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