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Cars and Drivers

Chrysler Expected to Dominate March Car Sales

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By Douglas A. McIntyre Updated Published
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Jeep Cherokee
courtesy of Chrysler Group
U.S. car sales in March are expected to rise to 1,477,000 units, a 1.7% gain from a year ago . The pace is not the sort the industry came to expect in 2012 and 2013. However, the dealer traffic damage done by the poor winter weather has probably ended.

According to Edmunds, a small number of the major brands will account for the improvement. First among these is Chrysler Group LLC, the ownership of which is controlled by Italian manufacturer Fiat. It has been — and still is — the smallest of The Big Three. In March it is expected to well outperform its two rivals

Edmunds expects Chrysler sales to rise 11.1% from March 2013. It is the only one of the major brands which is predicted to have a double digit improvement. Unit sales are expected to reach 190,684. That will put its performance relatively close to Japanese juggernaut Toyota Motor Corp. (NYSE: TM), whose sales are expected at 207,531 units, up only 1.1%.  This March had 26 selling days compared to 27 in March 2013.

The top two spots will continue to be held by the traditional industry leaders. General Motors Co. (NYSE: GM) sales should rise 0.5% to 247,101. Ford Motor Co. (NYSE: F) sales are expected to rise 1.6% to 239,423. Industry laggard Volkswagen AG will continue to struggle with sales off 4.2% to 48,825. VW vies with GM and Toyota each year for the spot as the world’s largest car company by units sold. It is the leading car company in Europe, and competes for that title with China–the world’s largest car market. Without a strong foothold in the United States — the world’s second largest market — it will be nearly impossible to overtake either GM or VW.

Chrysler’s improvement is especially impressive for two reasons. The first is the its does so poorly in customer satisfaction studies. In the latest J.D. Power 2014 U.S. Vehicle Dependability Study, Chrysler ranked well below average, and its Jeep and Dodge brands did even worse.

Chrysler also has a more modest model line than other large car companies. Its flagship division has two mainstays – -the 300 and 200. Jeep competes in a market packed with other SUVs. And its Dodge sports division competes with both U.S. sports line-ups and popular products from both Europe and Japan.

Despite these barriers, Chrysler’s growth in March will be the envy of the industry

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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