Only one automaker posted a pricing gain in April. Nissan posted a month-over-month uptick of 0.8%, but a year-over-year drop of 4.6%. Chrysler pricing in April was flat with March, but other carmakers saw a drop in pricing from March to April.
A senior analyst at Kelley Blue Book (KBB), which released the data Monday morning, said:
Continuing their slow and steady increase, transaction prices are on the rise, but in conjunction with incentive spend, which forces them to offset one another.
Pricing has improved for most automakers on a year-over-year basis, with Toyota Motor Corp. (NYSE: TM) posting a 4% pricing increase in April. Chrysler’s year-over-year gain was 3.6% while General Motors Co. (NYSE: GM) posted a gain of 2%. Ford Motor Co. (NYSE: F) posted a gain of 0.2% year-over-year and a drop of 0.5% month-over-month.
Other than Nissan, only Volkswagen posted a year-over-year price decline, and that drop was 0.7%.
The carmaker with highest average transaction price in April was Volkswagen at around $38,000, with Honda Motor Co. Ltd. (NYSE: HMC) and Nissan held up the low end at about $27,000.
ALSO READ: April Car Sales Led by Big Gains for Jeep, Nissan
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