Cars and Drivers
BMW Global Sales Top a Million for First Half of 2014
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The BMW Group includes the flagship BMW line, the Mini brand and Rolls-Royce. The company sold 886,347 BMW vehicles in the first six months of the year, up 10.2% year-over-year. The best-selling 3 Series saw a sales increase of 7.8% in the first half of the year to 233,438 cars. Sales of the company’s 5 series rose 7.6% year-to-date to 193,560.
The company delivered 1,241 of its i3 electric vehicles in June, bringing the total for the car to just under 5,400 for the year-to-date.
Sales of the Mini are down 11.4% year-to-date at 131,896, but the company expects its new hatchback model introduced in March to push sales higher as the year goes on. The company also sold 1,968 Rolls-Royce cars in the first half of the year, up 33.4% year-over-year.
By geography, U.S. sales rose 5.1% to 220,764 for combined sales of BMW and Mini, and sales in Mexico rose 6.2%. The company delivered 225,035 BMW and Mini cars in China for the first six months of 2014, up 23.1% year-over-year. European sales rose 2.1% for the six-month period to 445,808 BMW and Mini vehicles.
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