Cars and Drivers
Lincoln Offers Large Incentives on MKX
Published:
Last Updated:
Ford Motor Co.’s (NYSE: F) Lincoln MKX is supposed to be a foundation of the luxury division’s turnaround. So far, the plan has worked. MKX sales rose 51.1% in January to 2,052. This made it Lincoln’s best-selling model. However, Lincoln has started to offer aggressive incentives on the MKX, which brings into question the real demand for the crossover.
Management said while reporting Ford’s January sales:
Lincoln sales increased 8 percent, for the best start of the year since 2008. Lincoln sold 7,177 vehicles, and the all-new MKX posted a 51 percent increase with 2,052 vehicles sold. It was Lincoln’s best January for SUVs since 2001.
At the moment, one of the incentives for the crossover is a 0.9% annual percentage rate (APR) for 60 months. Not everyone can get the deal, but the restrictions do not seem too tight. That likely means that credit ratings may be an issue.
One of the appeals of the MKX is that it is relatively inexpensive compared to other luxury crossovers, with a base price of $38,260. That barely makes it a luxury vehicle at all.
Luxury or not, Lincoln has started to provide incentive to move the crossover.
The Average American Is Losing Momentum On Their Savings Every Day (Sponsor)
If you’re like many Americans and keep your money ‘safe’ in a checking or savings account, think again. The average yield on a savings account is a paltry .4%1 today. Checking accounts are even worse.
But there is good news. To win qualified customers, some accounts are paying more than 7x the national average. That’s an incredible way to keep your money safe and earn more at the same time. Our top pick for high yield savings accounts includes other benefits as well. You can earn a $200 bonus and up to 7X the national average with qualifying deposits. Terms apply. Member, FDIC.
Click here to see how much more you could be earning on your savings today. It takes just a few minutes to open an account to make your money work for you.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Latest from 24/7
Our expert who first called NVIDIA in 2009 is predicting 2025 will see a historic AI breakthrough.
You can follow him investing $500,000 of his own money on our top AI stocks for free.