Ford F-150 Sales Hit 250,000

By Douglas A. McIntyre Updated Jan 13, 9:54AM EST · Published May 4, 7:02AM EDT

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Ford F-150 Sales Hit 250,000 — © courtesy of Ford Motor Co.

Sales of America’s most popular vehicle, Ford Motor Co.’s (NYSE: F) F-150, rose above 250,000 through the first four months of the year, posting numbers that mean that it cannot possibly be caught in 2016 by its full-sized pickup rivals. Whatever combination of new features and old loyalty have driven its success, the F-150’s sales are extraordinary, even after it experimented with the metal composition of the truck.

Ford sold 256,895 F-150 pickups through April, up 7% from the same period last year. Well behind it, sales of the General Motors Co.’s (NYSE: GM) Silverado were 178,995, or up 3.6%. Sales of Fiat Chrysler Automobiles N.V.’s (NYSE: FCAU) Ram hit 154,446, up 10.8%. The American demand for full-sized pickups is so strong that the three each eclipse the sales of any car.

F-150 sales not only grew year over year, but Ford management reported the trend is the best in over a decade:

Ford F-150 – the only truck to earn an Insurance Institute for Highway Safety Top Safety Pick –helped lift F-Series sales 13 percent with 70,774 trucks sold. This is the second month in a row F-Series surpassed 70,000 sales, marking their best April performance in 11 years.

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The pickup’s sales were 29% of all vehicles Ford sold in the first four months.

Ford has used some measure of incentives to sell the F-150. It is impossible to tell for Ford outsiders what this does to margins on the pickup. Ford currently offers 0% annual percentage rate (APR) for 60 months. In the current car market, the offer is not without precedent

Even if Ford has to entice buyers for the F-150, its performance is unmatchable.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.