Ford Shares Down 13% This Year

Cars and Drivers

Published: September 26, 2016 9:00 am

Last Updated: January 13, 2020 3:10 am

Ford Motor Co.’s (NYSE: F) shares are down 13% this year and show no sign they will recover. The company runs in second place in sales in the United States, but it does much worse in China and Europe.

Through August, U.S. sales were higher by 1.9% to 1,784,009 year to date. The numbers are part of a larger trend, which is that industry sales in America have peaked. Ford relies so much on domestic sales that a peak does it a great deal of damage.

Sales of Ford’s flagship car brand have been especially badly damaged. They are off 11.3% to 478,777 year to date. Some of the best-selling cars have suffered particularly this year. Focus sales are down 14.3% to 128,889. Sales of the Fusion model are off 8.1% to 189,892.

The brightest light in Ford’s U.S. operations is the sales of its largest selling vehicle by far. For the first eight months of the year, F-series pickup sales have risen 6.7% to 527,847.

Finally, Ford continues to march forward with electric car and self-driving vehicle initiatives. But so does every other large car company in the world.

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