Even Red-Hot Subaru Offers Deals On Some Cars

By Douglas A. McIntyre Updated Jan 12, 12:30PM EST · Published Apr 30, 8:37AM EDT

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Even Red-Hot Subaru Offers Deals On Some Cars — © Courtesy of Subaru

[cnxvideo id=”655426″ placement=”ros”]Subaru is America’s hottest car company. However, even it offers very attractive deals to pull in customers, a sign that no car company is immune from the incentive wars which have swept the industry.

Subaru sales car unit sales rose 11.3% in March to 54,871 and for the first three months of the year are up 9% to 144,250. First quarter car sales industry wide rose fell 1.6% to 4,033,045. Kelley Blue Book expects Subaru’s April numbers to be as impressive as those of the first quarter

Subaru excels in the manufacturer of high gas mileage, low price, and durable cars. And, it is famed for it four-wheel drive technology which has been one of the company’s hallmarks for years. The base price of its cars runs from $18,395 for the Impreza sedan to $26,695 for its WRX sports car. Subaru has only seven basic models–the Impreza, Legacy, Crosstrek, Forester, Outback, BRZ, and WRX.

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One of the most popular hooks used to draw new cars companies is 0% APR financing. Bank cars loans often carry interest rates of 3%. The car companies which offer the deals take some risk that interest rates will spike over the next several years. Subaru offers 0% financing on its 2017 Legacy, Outback, and Forester. The Impreza and Crosstrek have financing of 1.9% APR, a sign the car is selling crisply. The fast WRX sports car has a 2.9% APR offer.

Each of the offers carry standard disclaimers:

Other rates and payment terms available. Cannot be combined with any other incentive. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. No down payment required. See participating retailers for details. Must take delivery from retailer stock by May 1, 2017.

Other car companies have much more aggressive offers. Incentives are near an industry wide high point, as U.S. auto sales slow after nine years of expansion. The attractiveness of Subaru’s models must not be[cnxvideo id=”510061″ placement=”ros”] quite enough in management’s opinion. It has been sucked into the incentive vortex

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.