Ford F-Series Sales Are Tops in Pickup Market in May

Cars and Drivers

Published: June 1, 2018 11:55 am

Last Updated: January 11, 2020 10:53 pm

Ford Motor Co. (NYSE: F) sold 84,639 F-Series pickups in May, topping sales of Fiat Chrysler Automobiles N.V. (NYSE: FCAU) Ram pickups of 46,781 units. General Motors Co. (NYSE: GM) no longer reports monthly sales results.

Ford F-Series pickup sales rose 11.3% year over year in May, compared with an increase of 4.0% in Ram sales.

For the first five months of the year, F-Series sales are up 5.7% to 371,934 units. Sales of Ram pickups are down 8.0% in the same period to 189,997. Ram’s 2019 model has begun to reach dealer showrooms and the company should see sales increase again.

Other full-size pickups on offer in the United States are the Tundra from Toyota Motor Corp. (NYSE: TM) and the Nissan Titan. Tundra sales for May totaled 10,062, down 5.8% year over year. Nissan reported May Titan sales of 2,670 units, down 33.8% year over year.

Toyota sold 21,380 of the company’s midsize Tacoma pickups in May, up 16.4% compared with May of last year.

Nissan’s midsize Frontier pickup sold 6,938 units in May, a drop of 10.5% year over year. Honda Motor Co. Ltd. (NYSE: HMC) sold 2,894 midsize Ridgeline pickups in the month, down by 5.9% year over year.

For the year to date, Toyota has sold 45,837 Tundras (up 4.6% year over year) and 78,154 Tacomas (up 20.2%). Nissan has sold 19,173 Titans (down 5.4%) and 34,845 Frontiers (up 17.4%). Honda Ridgeline sales of 12,358 units are down 22.7% year over year.

Ford’s 2018 F-Series is new and has beaten both GM and FCA to market with a new truck. The 2019 2019 GM trucks are due by the end of the year, and Ford is expected to have its new 2019 Ranger midsize pickup to dealers late this year or early next.

We’ll have to wait until July 3 when GM reports quarterly sales figures to compare sales of the Detroit Three. For the month of May, Ford took 64.4% of combined F-Series and Ram sales.

In 2017, Ford’s share of the full-size pickup market came in at 39.7%, while Chevrolet Silverado nabbed 26%, GMC Sierra took 9.6% and Ram rang up 24.7%.

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