Rolls-Royce Sets First Showcase for 2018 Cars

By Paul Ausick Updated Jan 11, 9:19PM EST · Published Jul 9, 10:35AM EDT

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Rolls-Royce Sets First Showcase for 2018 Cars — © Rolls-Royce

British luxury automaker Rolls-Royce will showcase its full line of 2018 “highly bespoke motor cars” at the U.K. Goodwood Festival of Speed that begins Wednesday. The five vehicles on display are the Cullinan SUV, the Phantom Gentleman’s Tourer, the Dawn Black Badge Adamas, the Silver Ghost and the Wraith Luminary.

Perhaps the most anticipated new model is the company’s first-ever all-wheel drive vehicle, the Cullinan SUV, fresh from a global tour that included runs through the deserts of Arabia and Utah’s Bonneville Salt Flats. Two prototypes will be on display in their pre-production camouflage paint jobs, along with a third in the company’s Arctic White color. Rolls-Royce announced pricing of $325,000 in May for the base-model Cullinan.

The Phantom Gentleman’s Tourer resurrects the idea behind the company’s Grand Tourers of the 1930s. The 2018 model is one of three bespoke Phantoms; the others are the Whispered Muse and A Moment in Time. The Gentleman’s Tourer is finished in a coating of ruthenium, a platinum-group metal, of which just 20 metric tons annually is mined (less than 1% of the gold mined every year). This is a one-of-a-kind vehicle.

The Dawn Black Badge Adamas is a bespoke version of its Dawn convertible that will be limited to 30 copies. The car is built from aerospace-grade carbon fiber, and its badge and clock are encrusted with 88 laboratory-grown diamonds. According to a Rolls-Royce executive, the car takes to the highways for $850,000 to $975,000.

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The Silver Ghost is available in a bespoke version with paint “imbued with fine particles of 100% pure silver.” In 2012, a 1921 Silver Ghost sold at auction for $7.1 million. Only 35 of the new Silver Ghosts will be built. The company’s base-model Ghost starts at $312,000, and while no price has been announced for the Silver Ghost, double that would be a good guess to start with.

The Wraith Luminary is a tricked-out version of the base-model Wraith that includes a starlight headliner, “a handwoven configuration of 1340 fibre optic lights which act as a glittering night sky.” The base price for a Wraith is $320,500, while the 55 Luminary models will carry a price tag of $402,000. Fewer than 20 will be delivered to the United States, according to the Robb Report.

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About the Author Paul Ausick →

Paul Ausick has been writing for a673b.bigscoots-temp.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.