Tesla’s Market Value Doubles Ford’s

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By Douglas A. McIntyre Updated Published
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Tesla’s Market Value Doubles Ford’s

© Tesla Inc.

The Tesla Inc. (NASDAQ: TSLA | TSLA Price Prediction) market cap reached $73 billion as its shares rocketed above $400 for the first time, driven mainly by the anticipation of its success in China. That is double the market cap of troubled Ford Motor Co. (NYSE: F), one of the largest car companies in the world, which has a market cap of $34 billion. Ford’s fortunes in China have been crumbling, which has made its investors pessimistic.

It would not be fair to put the entire market caps of the two companies on just the shoulders of their activity in China. However, investors and much of the auto press has been impressed by Tesla’s plans to build a factory there, unofficially called Gigafactory 3, the third of Tesla’s large production facilities. The theory is that Tesla will be able to more easily handle growing demand in China with a factory that is based in the country. So far, this future is hope, not a reality.

Ford, however, has proven that its fortunes in the world’s largest car market continue to disintegrate. In September, Ford only sold 64,383 vehicles in China a drop of 43% from the year before. Although the Chinese car market is shrinking, it is so large that no global manufacturer can thrive without strong sales there. Ford has said nothing solid about how it will reverse its fortunes.

Market capitalization and stock price are built as much on expectations as current events. Tesla remains the leader in the electric car business, which is considered the future of the industry, along with self-driving cars. Ford management has made presentations showing that it plans to move in the same direction. However, execution has been thin, as have been details about Ford’s specific plans.

Ford also has done little in its home market in the United States to fuel the belief that it can be a success here. It has eliminated most of its car lines and will rely on crossovers, sport utility vehicles and pickups, though its Mustang is among cars that keep their value the longest. In fact, some other car companies will kill brands as early as next year. That means it will lean on the F-150 pickup, its most successful vehicle in America, by far. Yet, the F-150 has growing competition from Chevy and from the Ram division of Fiat Chrysler.

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Based on how the market values Tesla, and how it values Ford, the modest-sized electric car company has a better future than the huge American manufacturer, which began in 1903.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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