This Car Brand Was Ranked Best in America

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By Douglas A. McIntyre Published
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This Car Brand Was Ranked Best in America

© Courtesy of Mazda USA

On the whole, cars have become more reliable over the past several decades. The average age of an automobile on the road in America is almost 12 years. That rises almost every year. The gulf between the quality problem of cars made in Detroit and the better workmanship of Japanese and German cars has closed. Cars made in South Korea were hardly available two decades ago. Now, two are among the largest companies in the United States, and each has a strong reputation for quality products.

When consumers are asked why they pick one car above another, several factors are almost always present. Often at the top of the list is price. Gas mileage is often another. The conversation quickly moves to what features people want. Overarching all of this, however, is whether a car is considered well made. Research firms probe that differently, but usually the terms come down to “reliability” and “quality.”

The Consumer Reports Brand Report Car Rankings, among the most carefully followed car research, have just been issued for the current year. Because of Consumer Reports’ decades-long reputation as a nonprofit consumer testing company and the sample size of over 500,000 drivers, the rankings are highly regarded and widely used by car shoppers. Consumer Reports conducted 50 tests on each car it evaluated. The score, it says, is based on “a combination of predicted reliability, and owner satisfaction based on member surveys, and CR’s hands-on analysis that includes road performance, key safety features, and crash-test results.”

Mazda was rated in first place among all brands rated, with Consumer Reports noting: “Mazda rose three spots from last year to claim the top position in this year’s rankings for the first time.”
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Mazda is a midsized car company based in Japan. It produces about 1.5 million cars a year. Its sales in the United States fall well below Japanese manufacturers Toyota, Honda, Nissan and Subaru. On the spectrum of car brands sold in America, Mazda falls into the “economy” price range, which makes its success in the Consumer Reports ranking all the more impressive. Mazda sells four sport utility vehicles, three sedans and two coupes. Its lowest-priced model, the Mazda3 sedan, has a base price of $20,650.

Mazda’s sales may be modest at this point. The Consumer Reports rating gives it visibility unprecedented for a car company of its size.

Click here to read, “Cars Americans Keep the Longest.”

Click here to read, “This New Car Is the Most Likely to Break Down.”
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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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