Ford Bronco Sales Up 7,000%

By Douglas A. McIntyre Published Jul 16, 7:51AM EDT

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Ford Bronco Sales Up 7,000% — © Ford (CC BY 2.0) by Mike Mozart

Ford Motor Company sold 54,842 of its Bronco model in the first half of, up from 810 a year, which is a 6,746% increase. Granted, the Bronco was just introduced a year ago, but it still shows how a popular vehicle can surge in sales based on tremendous public demand. Ford sold 915,820 vehicles in the same period, which demonstrates how critical the Bronco is to the total.

Ford sold five generations of Broncos from 1965 to 1996. That makes it about as old as the Mustang, Ford’s flagship sports car. Ford decided to bring back the Bronco, to continue to expand its highly successful crossover/SUV business.

The first Bronco was available in July of last year.
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The auto media took to the Bronco immediately. It was the 2022 North American Utility of the Year.

Like most highly successful vehicles, the Bronco comes in several models. The base ones are the Bronco Sport. Its lowest price point is $28,815. The Bronco, the second model, has a bottom price point of $31,300.

The price of the Bronco can skyrocket. The price of the Bronco Raptor model is $68,500. Its price, with extra accessories, can rise to almost $75,000

It is hard to say why the Bronco has done so well. The media has helped push sales. It is one of Ford’s most well-known legacy models. And it enters a market when the demand for crossovers and SUVs is extraordinarily high.
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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.