Rivian Falls Apart

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By Douglas A. McIntyre Published
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Rivian Falls Apart

© Courtesy of Rivian

Rivian Inc. (NASDAQ: RIVN | RIVN Price Prediction), the electric vehicle (EV) company, may be running out of highway. After it posted mediocre earnings, investors ask whether it can continue to fund itself. If not, it will join a long list of car manufacturers that have gone under in the past 12 decades. (These are the biggest electric vehicle business failures in American history.)
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The Wall Street Journal reported, “Absent new funding, they face a limited timeline in which to turn a profit before running out of money.” CEO R.J. Scaringe believes he can increase the number of vehicles Rivian makes and cut costs simultaneously. He faces an EV market in which price cuts are frequent. That means he also may have to struggle with lower margins.
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Buried in a preposterously long quarterly earnings statement was a negative cash flow of $1.8 billion. Rivian’s net loss was $1.3 billion. Cash on hand dropped to just above $11 billion. That is not enough to cover losses in a remarkably competitive market.
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Rivian said it would make 50,000 vehicles this year. This is not enough against competitors like the Ford F-150 Lightning and several EV pickups coming online from major car companies. And the R1T model carries a ridiculously high sticker price of $73,000. That is well above what most pickup drivers can afford. While people can reserve one for $1,000, they also can cancel easily.
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Rivian continues to move toward the car model junkyard graveyard. People who buy a Rivian will end up with a collector’s item.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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