The Fastest-Selling Car in America

By Douglas A. McIntyre Published Mar 19, 7:10AM EDT

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“Market day supply,” or “days to turn,” according to CarEdge, a provider of information and tools to car buyers, “is a measure of the number of days it would take to sell all of a particular model of car, based on the current sales rate, assuming no additional inventory is added.” When the figure is low, dealers can barely keep the model in stock. That is good news for dealers’ short-term revenue but bad news because insufficient supply results in high demand. That, in turn, hampers future dealer sales.

In March, according to CarEdge, the fastest-selling car in America, or the vehicle with the fewest market day supply, was the Land Ranger Range Rover model, which had only 17 days of market supply. The extraordinary fact about the model is its $145,000 price.

The Range Rover is Land Rover’s most expensive car. It seats up to seven people and has a 523-horsepower engine that speeds it from 0 to 60 in 4.4 seconds. It is one of the most luxurious vehicles in the world. The Range Rover launched in 1970 and has been the brand’s flagship since then. (Here are 25 cars that are still mostly made in America.)

The Range Rover generally gets good reviews. Car and Driver gives it 9 stars out of 10, stating, “The Range Rover has been the SUV of choice for celebrities and wealthy elites for decades.”

Oddly, J.D. Power, Consumer Reports, and Warrantywise give the Range Rover brand poor reliability reviews. Wealthy people who buy the fastest-selling car in America do not seem to care.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.