24/7 Wall St. Insights
- The U.S. is a key market for many of the world’s largest auto manufacturers
- While American car buyers have a wide range of options, some models have proven far more popular than others
- Also: Discover the next Nvidia
Since the onset of the COVID-19 pandemic, new car prices have surged in the United States. According to estimates from Kelley Blue Book, the average transaction price for a new vehicle in July 2024 was $48,401 — about $10,000 more than in the beginning of 2020. As prices have spiked, Americans are holding onto their vehicles longer than ever before.
A recent study published by S&P Global Mobility found that the average vehicle on American roads is now 12.6 years old — a record high. Growing reluctance to invest in a new vehicle is also reflected in annual sales data. Even though new vehicle sales ticked up by over 12% in 2023, at 15.5 million, annual sales volume remains well below the all-time high of 17.5 million reported in 2016.
In an increasingly competitive U.S. market, automakers are striving to outdo one another, targeting multiple demographic groups with a variety of vehicles at a wide range of price points — from pickup trucks and SUVs, to sedans and compact cars. And some companies have been demonstrably more successful than others.
Using data from Edmunds, an automotive information website, 24/7 Wall St. identified the five best-selling vehicles in every state. Rankings are based on state-level sales volume in 2023.
The best-selling vehicle nationwide for 42 consecutive years, the Ford-Series pickup is the most popular vehicle in 21 states, and ranks among the five most popular vehicles in all but six states. Other pickup models with multiple appearances on this list include the Chevrolet Silverado, the Ram, and the Toyota Tacoma. California, Connecticut, and New Jersey are the only states where a pickup truck does not rank among the five best-selling vehicles. (Here is a side by side comparison of the most popular pickups on the market.)
While certain pickup truck models are uniquely popular in the United States, SUVs are by far the best-selling vehicle segment. According to Motor Trend, an auto industry publication, approximately 80% of all new vehicle sales in the U.S. in 2023 were SUVs. Small and midsize SUVS alone — including EVs — account for nearly 40% of the 250 vehicles on this list. (Here is a look at the most popular SUV in every state.)
Why It Matters
Home to 233 million licensed drivers and the largest economy in the world, the United States is a key revenue driver for major auto manufacturers. New vehicle unit sales topped 15.5 million in the U.S. in 2023, more than any other country except China. While lucrative, the U.S. market is also highly competitive — and Americans have a clear preference for certain makes and models.
Alabama
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Toyota Camry
- Fifth best-selling vehicle in 2023: Toyota RAV4
Alaska
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Ram Pickup
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Toyota RAV4
Arizona
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Tesla Model Y
- Fourth best-selling vehicle in 2023: Toyota RAV4
- Fifth best-selling vehicle in 2023: Honda CR-V
Arkansas
- Best-selling vehicle in 2023: GMC Sierra
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Chevrolet Silverado
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Toyota RAV4
California
- Best-selling vehicle in 2023: Tesla Model Y
- Second best-selling vehicle in 2023: Tesla Model 3
- Third best-selling vehicle in 2023: Toyota RAV4
- Fourth best-selling vehicle in 2023: Toyota Camry
- Fifth best-selling vehicle in 2023: Honda CR-V
Colorado
- Best-selling vehicle in 2023: Tesla Model Y
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Toyota RAV4
- Fourth best-selling vehicle in 2023: Subaru Crosstrek
- Fifth best-selling vehicle in 2023: Ram Pickup
Connecticut
- Best-selling vehicle in 2023: Toyota RAV4
- Second best-selling vehicle in 2023: Honda CR-V
- Third best-selling vehicle in 2023: Nissan Rogue
- Fourth best-selling vehicle in 2023: Subaru Crosstrek
- Fifth best-selling vehicle in 2023: Subaru Forester
Delaware
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Tesla Model Y
- Fifth best-selling vehicle in 2023: Toyota RAV4
Florida
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Toyota RAV4
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Toyota Camry
- Fifth best-selling vehicle in 2023: Chevrolet Silverado
Georgia
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Toyota RAV4
- Fourth best-selling vehicle in 2023: Tesla Model Y
- Fifth best-selling vehicle in 2023: Toyota Camry
Hawaii
- Best-selling vehicle in 2023: Toyota Tacoma
- Second best-selling vehicle in 2023: Toyota 4Runner
- Third best-selling vehicle in 2023: Tesla Model Y
- Fourth best-selling vehicle in 2023: Toyota RAV4
- Fifth best-selling vehicle in 2023: Toyota Corolla
Idaho
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Toyota RAV4
Illinois
- Best-selling vehicle in 2023: Honda CR-V
- Second best-selling vehicle in 2023: Tesla Model Y
- Third best-selling vehicle in 2023: Toyota RAV4
- Fourth best-selling vehicle in 2023: Ford F-Series
- Fifth best-selling vehicle in 2023: Chevrolet Silverado
Indiana
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Chevrolet Equinox
- Fifth best-selling vehicle in 2023: GMC Sierra
Iowa
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Ram Pickup
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Chevrolet Equinox
Kansas
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Honda CR-V
Kentucky
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Toyota RAV4
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Honda CR-V
Louisiana
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Honda Accord
Maine
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Toyota RAV4
- Fifth best-selling vehicle in 2023: Subaru Forester
Maryland
- Best-selling vehicle in 2023: Tesla Model Y
- Second best-selling vehicle in 2023: Toyota RAV4
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Ford F-Series
- Fifth best-selling vehicle in 2023: Toyota Camry
Massachusetts
- Best-selling vehicle in 2023: Toyota RAV4
- Second best-selling vehicle in 2023: Honda CR-V
- Third best-selling vehicle in 2023: Tesla Model Y
- Fourth best-selling vehicle in 2023: Ford F-Series
- Fifth best-selling vehicle in 2023: Jeep Grand Cherokee
Michigan
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Equinox
- Third best-selling vehicle in 2023: Chevrolet Silverado
- Fourth best-selling vehicle in 2023: Ford Escape
- Fifth best-selling vehicle in 2023: Chevrolet Blazer
Minnesota
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Toyota RAV4
Mississippi
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: GMC Sierra
- Third best-selling vehicle in 2023: Chevrolet Silverado
- Fourth best-selling vehicle in 2023: Toyota Camry
- Fifth best-selling vehicle in 2023: Honda CR-V
Missouri
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Toyota RAV4
Montana
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Toyota RAV4
Nebraska
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Ram Pickup
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Jeep Grand Cherokee
Nevada
- Best-selling vehicle in 2023: Tesla Model Y
- Second best-selling vehicle in 2023: Tesla Model 3
- Third best-selling vehicle in 2023: Ford F-Series
- Fourth best-selling vehicle in 2023: Toyota RAV4
- Fifth best-selling vehicle in 2023: Chevrolet Silverado
New Hampshire
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Toyota RAV4
- Third best-selling vehicle in 2023: Chevrolet Silverado
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Honda CR-V
New Jersey
- Best-selling vehicle in 2023: Tesla Model Y
- Second best-selling vehicle in 2023: Honda CR-V
- Third best-selling vehicle in 2023: Tesla Model 3
- Fourth best-selling vehicle in 2023: Jeep Grand Cherokee
- Fifth best-selling vehicle in 2023: Toyota RAV4
New Mexico
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Toyota RAV4
New York
- Best-selling vehicle in 2023: Honda CR-V
- Second best-selling vehicle in 2023: Toyota RAV4
- Third best-selling vehicle in 2023: Jeep Grand Cherokee
- Fourth best-selling vehicle in 2023: Nissan Rogue
- Fifth best-selling vehicle in 2023: Chevrolet Silverado
North Carolina
- Best-selling vehicle in 2023: Toyota RAV4
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Ford F-Series
- Fifth best-selling vehicle in 2023: Tesla Model Y
North Dakota
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Jeep Grand Cherokee
Ohio
- Best-selling vehicle in 2023: Honda CR-V
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Chevrolet Silverado
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Chevrolet Equinox
Oklahoma
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Ram Pickup
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Toyota RAV4
Oregon
- Best-selling vehicle in 2023: Toyota RAV4
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Tesla Model Y
- Fourth best-selling vehicle in 2023: Toyota Tacoma
- Fifth best-selling vehicle in 2023: Subaru Crosstrek
Pennsylvania
- Best-selling vehicle in 2023: Toyota RAV4
- Second best-selling vehicle in 2023: Honda CR-V
- Third best-selling vehicle in 2023: Ford F-Series
- Fourth best-selling vehicle in 2023: Chevrolet Silverado
- Fifth best-selling vehicle in 2023: Subaru Crosstrek
Rhode Island
- Best-selling vehicle in 2023: Toyota RAV4
- Second best-selling vehicle in 2023: Hyundai Tucson
- Third best-selling vehicle in 2023: Ford F-Series
- Fourth best-selling vehicle in 2023: Honda CR-V
- Fifth best-selling vehicle in 2023: Toyota Tacoma
South Carolina
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Toyota RAV4
- Fifth best-selling vehicle in 2023: Ram Pickup
South Dakota
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: GMC Sierra
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Jeep Grand Cherokee
Tennessee
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Toyota RAV4
Texas
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Ram Pickup
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Tesla Model Y
Utah
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Chevrolet Silverado
- Third best-selling vehicle in 2023: Tesla Model Y
- Fourth best-selling vehicle in 2023: Toyota RAV4
- Fifth best-selling vehicle in 2023: Ram Pickup
Vermont
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Toyota RAV4
- Third best-selling vehicle in 2023: Subaru Crosstrek
- Fourth best-selling vehicle in 2023: Chevrolet Silverado
- Fifth best-selling vehicle in 2023: Toyota Tacoma
Virginia
- Best-selling vehicle in 2023: Tesla Model Y
- Second best-selling vehicle in 2023: Honda CR-V
- Third best-selling vehicle in 2023: Toyota RAV4
- Fourth best-selling vehicle in 2023: Ford F-Series
- Fifth best-selling vehicle in 2023: Chevrolet Silverado
Washington
- Best-selling vehicle in 2023: Tesla Model Y
- Second best-selling vehicle in 2023: Toyota RAV4
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Subaru Crosstrek
- Fifth best-selling vehicle in 2023: Ford F-Series
West Virginia
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Toyota Tacoma
- Fourth best-selling vehicle in 2023: Toyota RAV4
- Fifth best-selling vehicle in 2023: Ram Pickup
Wisconsin
- Best-selling vehicle in 2023: Chevrolet Silverado
- Second best-selling vehicle in 2023: Ford F-Series
- Third best-selling vehicle in 2023: Honda CR-V
- Fourth best-selling vehicle in 2023: Ram Pickup
- Fifth best-selling vehicle in 2023: Toyota RAV4
Wyoming
- Best-selling vehicle in 2023: Ford F-Series
- Second best-selling vehicle in 2023: Ram Pickup
- Third best-selling vehicle in 2023: Chevrolet Silverado
- Fourth best-selling vehicle in 2023: GMC Sierra
- Fifth best-selling vehicle in 2023: Toyota Tacoma
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