The car industry is a tricky business, as some vehicles sell well, and others sit on the lot far too long. And the rules for which vehicles sell quickly are not equal across all regions. For example, small models like Fiat 500 and Smart sell nicely in Europe, where streets are narrow and extra space is not considered a necessity. However, these same models sold so poorly in the States that they are no longer manufactured for the U.S. market, where it seems bigger is always better.
Currently, the best-selling vehicle in the United States is the American-made Ford F-Series. According to Car and Driver, over 350,000 cars were sold in the first half of 2024. Despite the continuing popularity of the Ford, specifically the F-Series, one of the slowest selling cars in March was the F-150 Lightning.
One brand that manufactures some of the slowest selling cars is Lincoln. In fact, our list features three models by this longstanding car brand. These include the Nautilus, the Navigator, and the Navigator L. While the average car sells in 54 days, these three models take much longer, with the Navigator L taking a whopping 123.3 days to move off the lot.
To find the slowest-selling cars, 24/7 Wall St. reviewed iSeeCars.com’s Fastest Selling Cars study, which analyzed 463,000 new and used car sales between October 2023 and March 2024. We listed here the 20 slowest-selling new cars. All of the cars on the list take at least 90 days to sell, considerably longer than the industry average of 54 days. We also added second quarter sales volume and change from last year from GoodCarBadCar.
Why This Matters
20. Lincoln Nautilus
- Average days on market, March 2024: 90.3 days (about 36 days slower than avg)
- Average Price: $57,408
- Total sales, 2nd quarter 2024: 8,273 (for Lincoln MKX/Nautilus) — #116 highest of 332 models
- Change from sales in 2nd quarter 2023: +20.8%
- Owner of Lincoln: Ford Motor Co.
19. Mazda CX-90
- Average days on market, March 2024: 90.5 days (about 37 days slower than avg)
- Average Price: $50,560
- Total sales, 2nd quarter 2024: 12,975 — #87 highest of 332 models
- Change from sales in 2nd quarter 2023: +139.5%
- Owner of Mazda: Mazda Motor Corp.
18. Chevrolet Camaro (convertible)
- Average days on market, March 2024: 90.9 days (about 37 days slower than avg)
- Average Price: $48,248
- Total sales, 2nd quarter 2024: 1,732 (for Chevrolet Camaro) — #129 lowest of 332 models
- Change from sales in 2nd quarter 2023: -81.9%
- Owner of Chevrolet: General Motors
17. Genesis GV60
- Average days on market, March 2024: 91.1 days (about 37 days slower than avg)
- Average Price: $63,253
- Total sales, 2nd quarter 2024: 753 — #107 lowest of 332 models
- Change from sales in 2nd quarter 2023: -6.8%
- Owner of Genesis: Hyundai Motor Group
16. Ford F-150 Hybrid
- Average days on market, March 2024: 91.6 days (about 38 days slower than avg)
- Average Price: $65,262
- Total sales, 2nd quarter 2024: 199,463 (for Ford F-Series) — #1 highest of 332 models
- Change from sales in 2nd quarter 2023: -6.1%
- Owner of Ford: Ford Motor Co.
15. Lexus RZ 450e
- Average days on market, March 2024: 93.2 days (about 39 days slower than avg)
- Average Price: $62,548
- Total sales, 2nd quarter 2024: 4,036 (for Lexus RZ) — #165 highest of 332 models
- Change from sales in 2nd quarter 2023: +333.0%
- Owner of Lexus: Toyota Motor Corp.
14. Chevrolet Bolt EUV
- Average days on market, March 2024: 93.9 days (about 40 days slower than avg)
- Average Price: $32,245
- Total sales, 2nd quarter 2024: 5,114 (for Chevrolet Bolt) — #151 highest of 332 models
- Change from sales in 2nd quarter 2023: -63.4%
- Owner of Chevrolet: General Motors
13. Lincoln Navigator
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- Average days on market, March 2024: 97.4 days (about 43 days slower than avg)
- Average Price: $101,957
- Total sales, 2nd quarter 2024: 3,423 — #160 lowest of 332 models
- Change from sales in 2nd quarter 2023: -27.0%
- Owner of Lincoln: Ford Motor Co.
12. Buick Envision
- Average days on market, March 2024: 97.7 days (about 44 days slower than avg)
- Average Price: $39,661
- Total sales, 2nd quarter 2024: 8,657 — #112 highest of 332 models
- Change from sales in 2nd quarter 2023: -35.8%
- Owner of Buick: General Motors
11. Buick Enclave
- Average days on market, March 2024: 102.1 days (about 48 days slower than avg)
- Average Price: $51,242
- Total sales, 2nd quarter 2024: 5,885 — #140 highest of 332 models
- Change from sales in 2nd quarter 2023: -35.5%
- Owner of Buick: General Motors
10. Mercedes-Benz EQS (SUV)
- Average days on market, March 2024: 105.5 days (about 52 days slower than avg)
- Average Price: $128,426
- Total sales, 2nd quarter 2024: 0 — #74 lowest of 332 models
- Change from sales in 2nd quarter 2023: -100.0%
- Owner of Mercedes-Benz: Mercedes-Benz Group AG
9. Ford Mustang Mach-E
- Average days on market, March 2024: 105.6 days (about 52 days slower than avg)
- Average Price: $50,989
- Total sales, 2nd quarter 2024: 12,645 — #88 highest of 332 models
- Change from sales in 2nd quarter 2023: +46.5%
- Owner of Ford: Ford Motor Co.
8. Lexus GX 460
- Average days on market, March 2024: 107.3 days (about 53 days slower than avg)
- Average Price: $66,008
- Total sales, 2nd quarter 2024: 5,283 (for Lexus GX) — #147 highest of 332 models
- Change from sales in 2nd quarter 2023: -24.0%
- Owner of Lexus: Toyota Motor Corp.
7. Infiniti QX80
- Average days on market, March 2024: 110.1 days (about 56 days slower than avg)
- Average Price: $83,109
- Total sales, 2nd quarter 2024: 2,242 — #140 lowest of 332 models
- Change from sales in 2nd quarter 2023: -23.9%
- Owner of Infiniti: Renault-Nissan-Mitsubishi Alliance
6. Infiniti QX55
- Average days on market, March 2024: 111.5 days (about 58 days slower than avg)
- Average Price: $53,482
- Total sales, 2nd quarter 2024: 758 — #108 lowest of 332 models
- Change from sales in 2nd quarter 2023: -41.1%
- Owner of Infiniti: Renault-Nissan-Mitsubishi Alliance
5. Lincoln Navigator L
- Average days on market, March 2024: 123.3 days (about 69 days slower than avg)
- Average Price: $103,764
- Total sales, 2nd quarter 2024: 3,423 (for Lincoln Navigator) — #160 lowest of 332 models
- Change from sales in 2nd quarter 2023: -27.0%
- Owner of Lincoln: Ford Motor Co.
4. Hyundai Santa Fe Plug-In Hybrid
- Average days on market, March 2024: 125.4 days (about 71 days slower than avg)
- Average Price: $47,492
- Total sales, 2nd quarter 2024: 30,528 (for Hyundai Santa Fe) — #37 highest of 332 models
- Change from sales in 2nd quarter 2023: -6.4%
- Owner of Hyundai: Hyundai Motor Group
3. GMC Acadia
- Average days on market, March 2024: 126.0 days (about 72 days slower than avg)
- Average Price: $44,766
- Total sales, 2nd quarter 2024: 10,007 — #104 highest of 332 models
- Change from sales in 2nd quarter 2023: -58.7%
- Owner of GMC: General Motors
2. Mercedes-Benz EQS (sedan)
- Average days on market, March 2024: 129.7 days (about 76 days slower than avg)
- Average Price: $125,496
- Total sales, 2nd quarter 2024: 0 — #74 lowest of 332 models
- Change from sales in 2nd quarter 2023: -100.0%
- Owner of Mercedes-Benz: Mercedes-Benz Group AG
1. Jeep Cherokee
- Average days on market, March 2024: 169.7 days (about 116 days slower than avg)
- Average Price: $39,096
- Total sales, 2nd quarter 2024: 969 — #114 lowest of 332 models
- Change from sales in 2nd quarter 2023: -83.9%
- Owner of Jeep: Stellantis
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